Immersion 360°
Whether you are a professional in entertainment, leisure, or production, responsible for marketing and communication, or looking to change careers, this training is made for you. Save time and money by understanding how to create unique and memorable emotional experiences for your target clients at the lowest possible cost.
Get the basic skills you need to create immersive experiences in just 14 hours, with a professional having 25 years of experience and recognized by her peers: Frances Vieras-Blanc.
Location: Paris.
Excerpt from the training content: What is immersive? Industry presentation; Speakers; What uses and how?; Budget and production; Prototyping and playtesting...
Price: €950 - 100% funded by France Travail and Qualiopi certified.
Next sessions: October 2025.
Who is the trainer Frances Vieras-Blanc?
Are you an emerging professional, artist, screenwriter, producer, or manager of a public venue? This Qualiopi-certified training, led by Frances Vieras-Blanc, will teach you the basics of creating immersive experiences. Accessible to all and fully funded by France Travail, it aims to develop your skills and open the doors to the rapidly growing sector of artistic and event immersion.
Dive into an intensive 14-hour workshop led by Frances, an immersion expert and founding member of the World Experience Organization (WXO), the Global Experience Council, and the JeDI collective.
France is a powerhouse in immersive storytelling and experience design.
With over 25 years of experience in entertainment – theater, film, and video games – she knows how to create worlds that captivate, engage, and leave a lasting impression.
Founder of Eat the Cake Studio, an immersive entertainment company based in France, she designs and produces immersive experiences – from brand activations to original interactive worlds – that help audiences connect and engage deeply while allowing brands to elevate their identity and amplify their reach.
A leader in the immersive space, Frances is a founding member of the World Experience Organization (WXO) and its Global Experience Council, as well as a former student of the College of Extraordinary Experiences. She also co-founded JeDI, a collective dedicated to advancing the immersive industry in France, and co-creator of the Immersive Days, the largest gathering of the country's industry aimed at fostering a thriving immersive ecosystem.
Passionate about discovering remarkable stories and transforming them into dynamic, lived experiences, Frances is driven by a mission: to turn the ordinary into the extraordinary.
Whether designing immersive experiences, leading workshops, or commanding the stage as a keynote speaker, she brings impact, connection, and a touch of theatrical magic to everything she does.
And when she's not creating experiences, she lives them. Whether uncovering forgotten stories or savoring life's small joys, Frances finds inspiration at every moment.
Learn more about Frances
Optimize your return on investment by taking the right training!
Quickly optimize your return on investment by making a deep and lasting impression on your prospects.
1
Get concrete tools that will make you independent in your immersive creations.
2
Enter a network of professionals and create opportunity connections.
3
Participate in a practical training session with advice from an experienced professional.
4
Enjoy exclusive testimonials from art directors in London, Los Angeles, and New York.
5
What is the price and how can I benefit from full coverage of my training?
The 14 hours of training cost €950 and are fully funded by France Travail.
FRANCE TRAVAIL under the title "Immersive creation in the artistic field".
What is the course content, to learn the basics of creating immersive experiences?
14h of training on immersive experience.
- A reference in immersive experiences worldwide
- Study of different business models
- Understanding immersive experiences and future challenges
- Tools to implement immersive technology directly into your projects
- With exclusive testimonials from art directors in London, Los Angeles, and New York.
- Part of the training will be conducted in English to train participants in using the language and English accent, essential for evolving on the international immersive scene.
- Workbook provided + Certification at the end of the workshop
- 14h of exclusive training on immersive experience.
Discover all the content of the training
Who can enroll in this training?
The training is aimed at all professionals who wish to discover or deepen their knowledge of the immersive experience sector.
Whether you are an event designer, an event agency, a marketing manager of your company, an artist or the operator of a venue you want to showcase... this training is made for you.
At the end of this training, you will have all the keys to boost your marketing objectives, defend your artistic skills or offer new unique services.
Furthermore, you will have the keys to build your immersive experience from A to Z. Whatever your level of creativity, whatever your financial goals, you will see that it is possible to invent the immersive experience of tomorrow.
We look forward to seeing you very soon, in October 2025 for your 14-hour training course aimed at knowing the basics of the immersive experience sector.
Check that I am concerned
Our international network in the immersive experiences industry.
Frances Vieras-Blanc is a founding member of the JeDI association and co-organizer of WXO.
The reviews of the participants now trained.
"I was fortunate to attend the Immersion 360 training created by Frances. For two days, within a small group, we explored a very comprehensive program that allowed me to discover concepts I did not know and to put them into practice during concrete workshops.
It was a very well-run training, designed to explore different types of immersive experiences and understand their main codes.
We also had the opportunity to exchange with other professionals in the industry, which brought a great diversity of viewpoints on the sector.
Frances was very professional, but also very attentive to her learners, adapting as best as possible to their profiles. All this in a relaxed atmosphere conducive to creativity."
ELISE WATEL
Project leader Immassages (wellness / massage sector) - Creator of emotion – Member of JeDI and La French Tech Normandie
Optimize your return on investment by taking the right training!
What is the content of the training?
Here is an excerpt of what you will learn:
- What is immersive? Industry overview
- Fundamentals of immersive
- Guest speakers
- Immersive storytelling
- Act and presence in an immersive experience,
- Immersive applications: what uses and how?
- Budgeting and production of immersive experiences
- The future of immersive
- Act and presence in an immersive experience,
- Immersive applications: what uses and how?
- Budgeting and production of immersive experiences
- The future of immersive
- Interactive workshop: Designing an immersive experience
- Prototyping and playful testing
What does the training teach us?
The Immersion 360° training from Frances Vieras-Blanc gives you the basics of creating immersive experiences.
Where will the training take place?
Paris October 2025. Book your ticket today to secure your spot at this upcoming session!
What is the cost of the training?
This 14-hour training allows you to acquire all the basics of immersive creation, with concrete tools and expert testimonials, for only €950. If you are a beneficiary of France Travail benefits, the training can be financed 100%.
Is the training validated by a recognized organization?
Yes, the Immersion 360° training is certified by Qualiopi and approved by France Travail under the title "Immersive Creation in the Arts".
Who should I contact if I have a question?
You can contact Frances Vieras-Blanc, the trainer, directly by email:
frances@eatthecakestudio.com
How to participate in the training?
You just need to fill out the form by clicking the button located under the FAQ.
Can the training take place at home?
Yes, it is possible! Frances Vieras-Blanc can come to your premises to provide training to the members of your team. The training will then be tailored to your specific needs (content, duration...).
Who is concerned by the training?
Event designer, event agency, marketing manager of your company, artist, venue operator you want to showcase, professional seeking a career change...
Can the training be adapted to my needs?
Yes, if you have a specific situation or need, or a short-term goal, we can adapt our training to meet your needs and questions.