Your brand deserves better than to be seen.

It must be experienced.

We create immersive brand experiences that turn attention into engagement - and engagement into tangible results.

For brands that refuse to blend into the noise.

The perfect experience for your business, your prospects, and your customers

Un homme portant un masque bleu et une cape posant avec un ordinateur portable tenu dans la main, tandis que trois femmes l'applaudissent dans un environnement intérieur avec des plantes vertes.

Think beyond the booth

Stop participating in trade shows or conventions without being sure to get a real return on investment.

In a sea of booths, at the heart of a trade show, make yourself noticed. Arouse emotion and turn it into a performance lever.

Un homme portant un masque bleu et une cape posant avec un ordinateur portable tenu dans la main, tandis que trois femmes l'applaudissent dans un environnement intérieur avec des plantes vertes.

Think beyond the shop

Pop-ups, roadshows, retail activations: take your visitors out of their daily routine with powerful immersive experiences, sales generators. Immerse them in unexpected and stimulating encounters that awaken curiosity and create memorable memories, making each adventure a step toward your products, your services, and your company values. All that's left is to let the word of mouth do the rest.

Une pièce avec un bureau contenant des instruments scientifiques anciens et une machine rétro-futuriste émettant une lumière bleue, entourée de documents, un tableau périodique au mur, une horloge ronde indiquant 12h11, des éclairs bleus lumineux et plusieurs objets décoratifs.

Think outside the box

You only have one chance to succeed with your product launch. It's time to leave a lasting impression. We take you far beyond simple packaging for your launch events. Rely on our expertise to make your product a lasting brand.

Our international network at your service

When you work with Eat the Cake, you have access to an international network of artists, technicians, historians, producers and much more.

And because we believe in the power of stories to transcend borders, our entire team is also proudly bilingual English/French, making all our productions accessible to a very wide audience, perfect for your teambuildings!

5 times +

Sales of immersive events are expected to quintuple by 2030.

Grand View Research

Our clients

What our clients say

I had the pleasure of working with ETC for a unique corporate event. From the initial stages of ideation to the delivery of the design, they demonstrated a remarkable level of professionalism and creativity. [...] Their creative ideation process not only reflected a deep understanding of our objectives but highlighted their commitment to ensuring that our participants experienced unique and memorable moments. It was evident that their team was not just composed of event planners, but also creative visionaries dedicated to achieving our goals. [...] I truly appreciated their flexibility when it came to overcoming logistical challenges and budget constraints. They overcame obstacles with grace and professionalism, and their adaptability and availability made the process easier to manage. Their refreshing approach to event design makes me want to work with them again.

Google France

A huge thank you to each and every one of you for your presence and your energy throughout the evening! You contributed to creating a unique atmosphere, full of life and magic, and your performances clearly made a mark. The feedback was unanimous: your talent, your good spirits, and your commitment made all the difference.

Thank you for your professionalism, creativity, and generosity. It was a real pleasure working with you!

Looking forward to seeing you again for the next adventure!

Deezer

We greatly appreciated our collaboration with Eat the Cake Studio to develop a bespoke private experience at the Arc de Triomphe. A lyric singer and an actor playing the role of Emperor Napoleon were the highlights of our guests' visit to Paris for this unique moment on the Arc's terrace before opening hours. We had one week to prepare this experience and we greatly appreciated the efficiency of the entire process: from casting to the selection and rental of costumes, through to script writing, in order to be ready on time and offer a very professional performance. We look forward to bringing history to life in such an entertaining way for many of our guests.

Philippe Hertzberg

Secret Journeys

For 2 years we have been calling on ETC Studio to design the events of the Artline Institute. Their immersive and experiential approach brings the extra dimension we were looking to offer. We also call on this wonderful team for various advice ranging from marketing to the experience of our learners with always rich ideas, viewpoints that invite us to reconsider certain approaches and above all to improve ourselves.

Yohan Blanc

Co-founder, Institut Artline

There are things that cannot be learned, like experience gained over time and personality rooted in your DNA. The ETC team combines their unique, open-minded, "outside the box" and totally creative personalities with experience and insight into the world of immersive theater. Keep an eye on their creations!

Pierre Monbailleu

Co-founder, Shakalaka!

We contacted Eat the cake studio to create an immersive game in our room, the NEST - Centre Dramatique National de Thionville Grand Est. We are delighted with this meeting with Eat the cake studio and wish to highlight the quality of their support during the meetings organized to think about the beginnings of this immersive project. We will get back in touch with Eat the cake without hesitation to continue the adventure!

Ophelie Barat

NEST Theatre

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Create an emotional connection and gain new customers

If the immersive sector continues to grow, it is because it has largely proven itself. The companies we have already worked with have seen an immediate return on investment.

We optimize your marketing launch around three simple but incredibly effective goals: to enhance your product or service, make your brand unforgettable, and turn the experience into a profitable operation.

Personne vêtue d'un costume d'époque avec une perruque blanche et bouclée, observant un téléphone portable dans un parc ensoleillé.

Make an appointment.

1

Feuilles de papier avec des croquis dessinés à la main, représentant des personnages et des scènes, accompagnés de notes manuscrites en bleu.

Choose your service.

2

Homme portant une perruque blanche et un costume d'époque assis les yeux fermés sur une chaise extérieure dans un jardin.

Live a unique marketing experience.

3

Make an appointment and we will explain why these companies trusted us: what their goals were, what we implemented to achieve them, and finally, their results in the short and medium term.

Femme souriante en costume d'époque bleu et blanc avec une perruque grise bouclée, tenant un éventail, assise sur une chaise dans une pièce ornée de boiseries.

Discover our turnkey worlds

Trois personnes vêtues de costumes des années 1920 posant dans un bar vintage, une femme en robe blanche et bijoux, un homme en costume sombre avec un chapeau tenant un fusil, et une femme en robe bleue avec une étole en plumes et une plume dans les cheveux.

We have created four ready-to-use worlds, adapted to your needs and desires:

> Versailles Imagined

> The Speakeasy Cabaret

> The Reinvented Far West

> The Freak Show

Trois personnes en costumes d'époque du Far West posent devant un bâtiment ancien; une femme porte une robe noire et rouge avec un éventail noir, un homme porte un chapeau de cowboy blanc et un foulard rouge, et une femme âgée porte une robe rouge avec un revolver dans la main.
Trois femmes en costumes dramatiques posant avec confiance, l'une tient un sabre, une autre porte une étole et un bijou au front, la troisième lève le bras en signe de force.

Learn more